AWE
Brand Identity
Brand Identity
Project Brief:
Augmented World Expo (AWE) 2018 showcases the most updated AR+VR techniques, startups, and organizations. It is a place where developers and designers come together to connect, share knowledge, and eventually grow, benefit, and produce together.
This rebranding focuses on one core statement, “Coming together for good”. The smooth fluid shape of the logo implies movement. The word ‘augment‘ means, ‘make (something) greater by adding to it; increase. ‘The letter “A” is strategically implied within the structure of the logo.
Augmented World Expo (AWE) 2018 showcases the most updated AR+VR techniques, startups, and organizations. It is a place where developers and designers come together to connect, share knowledge, and eventually grow, benefit, and produce together.
This rebranding focuses on one core statement, “Coming together for good”. The smooth fluid shape of the logo implies movement. The word ‘augment‘ means, ‘make (something) greater by adding to it; increase. ‘The letter “A” is strategically implied within the structure of the logo.
Conference Booths:
This would be a place where different areas of professionals come together to share knowledge and build connections.
Scope of Process
