AGRO Improvisational Theater
Brand Identity
Brand Identity
Project Brief:
AGRO’s concept and identity, is inspired by artists, Basquiat & Banksy, who’s expressive street art has shaped our culture. It is full of passion and fearless energy. Street art style is used to connect with younger generations and influence them to voice their opinions regarding political and social issues.
AGRO’s concept and identity, is inspired by artists, Basquiat & Banksy, who’s expressive street art has shaped our culture. It is full of passion and fearless energy. Street art style is used to connect with younger generations and influence them to voice their opinions regarding political and social issues.
Poster Series
The poster series represents openeing of a story, talking about the unexpected ending on each night.
Physical Experience
This is where the audience come, watch and interact with the play. The container box theater moves around from one city to another.
Mobile Application
1. The US map showing areas that the theater have traveled
2. Preview of the show
3. Current location
4. Loading screen / time left for the next play
2. Preview of the show
3. Current location
4. Loading screen / time left for the next play