Lucid Motors

Brand Designer

10 / 01

2020 - Current

Available upon request.
︎Project Detail

Canon Inc.

Branding

10 / 02

The redesign of the Canon identity embraces the physical experience of a person taking a photograph.

The moment is precise and dynamic, requiring perfect timing and decision making. The series of accelerating bars represent progression, engineering, aperture control, precision, archiving and distance.

︎Project Detail

AWE

Branding

10 / 02

Augmented World Expo is a place where developers and designers come together to connect, share knowledge, and eventually grow, benefit, and produce together.

The rebranding focuses on one core statement, “Coming together for good”. The smooth fluid shape of the logo implies movement.

︎Project Detail

SAIGU⏤429

Newsprint

10 / 03

SAIGU is the Korean word for the date that the Los Angeles Riots broke out in 1992.

The project highlights stories and events for those in the Korean community affected by the lootings. Separated into five sections: The overview, political corruption, skewed media, troubled economy, and interviews.

︎Project Detail

Bergamot Place

Branding

10 / 04

Over the years, Bergamot Station has become more than a station. It is a place of gathering, where artists and designers to freely interact with one another.

The logo is inspired by a blueprint (spatial plan view) of a space. The modular negative space of the logo mark implies an accessible, open-minded and flexible space.

︎Project Detail

AGRO Improv Theater

Branding

10 / 05

AGRO’s concept and identity, is inspired by artists, Basquiat & Banksy, who’s expressive street art has shaped our culture.

It is full of passion and fearless energy. Street art style is used to connect with younger generations and influence them to voice their opinions regarding political and social issues.

︎Project Detail

Rough Young Things

Book

10 / 06

Youth has many interesting traits. It is the most dynamic stage in people’s lifetime; they’re afraid, loving, aggressive, innocent, and reckless.

‘Rough Young Things’ presents these traits of youth and the world that they’re living in.

︎Project Detail

Chanelism

Book

10 / 07

CHANEL. The name alone speaks volumes. The term ’Chanelism’ became a benchmark statement in the fashion world and for women everywhere.

The book talks about the idea of the brand Chanel itself and our society’s perspective and position on luxury itself.

︎Project Detail

LAPD

Branding

10 / 08

The Los Angeles Police Department has been associated with a number of controversies, mainly concerned with racism, police brutality, and police corruption.

The main goal of this redesign is to improve public perception by creating a visual presence that is informative and embraces transparency and community.

︎Project Detail

Apple Inc.

Internship

10 / 09

Available upon request.
︎Project Detail