Lucid Motors - 2020 to 2023
︎01: Brand Identity Systems ︎03: Social Events / Ads
︎04: Custom Fonts Design
︎01: Brand Identity Systems ︎03: Social Events / Ads
︎04: Custom Fonts Design
About the brand:
An American electric vehicle company owned and operated in the United States, the brand is driven by the Spirit of California to go beyond conventional mobility. Lucid Motors pushes the boundaries of electric vehicle design, performance, and efficiency, delivering luxurious and high-performance electric vehicles for an unparalleled driving experience.
At Lucid, I was part of the in-house brand team shaping how the story of electric performance could be told across every touchpoint. The work included identity systems, showroom environments, public campaigns, and proprietary typography. Each was designed to reflect the elegance, precision, and forward motion that defines the brand.
An American electric vehicle company owned and operated in the United States, the brand is driven by the Spirit of California to go beyond conventional mobility. Lucid Motors pushes the boundaries of electric vehicle design, performance, and efficiency, delivering luxurious and high-performance electric vehicles for an unparalleled driving experience.
At Lucid, I was part of the in-house brand team shaping how the story of electric performance could be told across every touchpoint. The work included identity systems, showroom environments, public campaigns, and proprietary typography. Each was designed to reflect the elegance, precision, and forward motion that defines the brand.
Brief:
We developed and implemented a comprehensive brand identity system for Lucid, ensuring its consistent application across multiple platforms and aligning the visual identity across the design team, the wider company, vendors, and customers. This included creating the logo, typography system, lockup system, applications, graphic elements, and more.
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We developed and implemented a comprehensive brand identity system for Lucid, ensuring its consistent application across multiple platforms and aligning the visual identity across the design team, the wider company, vendors, and customers. This included creating the logo, typography system, lockup system, applications, graphic elements, and more.
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Brief:
Took the initiative to continuously develop immersive showroom experiences for Lucid, carefully crafting physical spaces that not only enhance brand awareness but also amplify our identity system. These spaces were meant to be felt more than explained. This concerted effort led to an impressive expansion of Lucid's showroom presence, reaching 50+ studios worldwide within a span of just three years.
Took the initiative to continuously develop immersive showroom experiences for Lucid, carefully crafting physical spaces that not only enhance brand awareness but also amplify our identity system. These spaces were meant to be felt more than explained. This concerted effort led to an impressive expansion of Lucid's showroom presence, reaching 50+ studios worldwide within a span of just three years.
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Brief:
Extended the brand into high-visibility customer experiences, from social events to advertising to launch campaigns. This included design for Nasdaq tower takeovers, branded experiences at customer events, and editorial-style layouts for out-of-home placements.
Each execution was meant to feel cinematic and elevated, with just enough tension to hold attention without losing the tone of the brand.
These moments were not just about showing up in public. They were about carrying the story forward in ways people could see, feel, and remember.
Extended the brand into high-visibility customer experiences, from social events to advertising to launch campaigns. This included design for Nasdaq tower takeovers, branded experiences at customer events, and editorial-style layouts for out-of-home placements.
Each execution was meant to feel cinematic and elevated, with just enough tension to hold attention without losing the tone of the brand.
These moments were not just about showing up in public. They were about carrying the story forward in ways people could see, feel, and remember.
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