Lucid Motors - 2020 to 2023
︎01: Brand Identity Systems ︎03: Social Events / Ads
︎04: Custom Fonts Design
︎01: Brand Identity Systems ︎03: Social Events / Ads
︎04: Custom Fonts Design
About the brand:
An American electric vehicle company owned and operated in the United States, the brand is driven by the Spirit of California to go beyond conventional mobility. Lucid Motors pushes the boundaries of electric vehicle design, performance, and efficiency, delivering luxurious and high-performance electric vehicles for an unparalleled driving experience.
Working at in-house design studio, my role is to position the new car brand, craft the identity to best represent the brand’s vision.
An American electric vehicle company owned and operated in the United States, the brand is driven by the Spirit of California to go beyond conventional mobility. Lucid Motors pushes the boundaries of electric vehicle design, performance, and efficiency, delivering luxurious and high-performance electric vehicles for an unparalleled driving experience.
Working at in-house design studio, my role is to position the new car brand, craft the identity to best represent the brand’s vision.
Brief:
We developed and implemented a comprehensive brand identity system for Lucid, ensuring its consistent application across multiple platforms and aligning the visual identity across the design team, the wider company, vendors, and customers. This included creating the logo, typography system, lockup system, applications, graphic elements, and more.
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We developed and implemented a comprehensive brand identity system for Lucid, ensuring its consistent application across multiple platforms and aligning the visual identity across the design team, the wider company, vendors, and customers. This included creating the logo, typography system, lockup system, applications, graphic elements, and more.
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Brief:
Took the initiative to continuously develop immersive showroom experiences for Lucid, carefully crafting physical spaces that not only enhance brand awareness but also amplify our identity system. This concerted effort led to an impressive expansion of Lucid's showroom presence, reaching 50+ studios worldwide within a span of just three years.
Took the initiative to continuously develop immersive showroom experiences for Lucid, carefully crafting physical spaces that not only enhance brand awareness but also amplify our identity system. This concerted effort led to an impressive expansion of Lucid's showroom presence, reaching 50+ studios worldwide within a span of just three years.
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Brief:
Strategically crafted customer experiences through diverse social events, advertisements, and programs, aiming to foster brand awareness and effectively express our identity system.
Strategically crafted customer experiences through diverse social events, advertisements, and programs, aiming to foster brand awareness and effectively express our identity system.
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