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Agenda:
Brand Identity System
︎︎︎Brand Guidelines
︎︎︎Internal Brand Portal
︎︎︎Packaging Design
Collaborated with:
Gary Au, Brand Creative Lead
Tolleson, Design Agency
Brand Identity System
︎︎︎Brand Guidelines
︎︎︎Internal Brand Portal
︎︎︎Packaging Design
Collaborated with:
Gary Au, Brand Creative Lead
Tolleson, Design Agency
Brief:
Significantly involved in the development of the visual identity system, tasks included developing typography and logo system, creating diverse applications of the logo marks for products and programs. Additionally, led the program for online platforms, both internal and external, to maintain a unified and up-to-date visual system.
Significantly involved in the development of the visual identity system, tasks included developing typography and logo system, creating diverse applications of the logo marks for products and programs. Additionally, led the program for online platforms, both internal and external, to maintain a unified and up-to-date visual system.
Brand Guidelines:
Provided instructions on how to visually and verbally represent a brand consistently across platforms, ensuring a cohesive brand identity and effective communication.
Air Mark Guidelines
Lucid Air marked the debut of Lucid Motors' first car model. Subsequently, a comprehensive set of guidelines was established to govern its visual and verbal representation, ensuring consistency and cohesiveness in how Lucid Air is portrayed across different platforms.
Packaging Design System
Brand Portal Management
Skate decks for gifting
