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Agenda:
Showroom Experience
︎︎︎Interior / Exterior Graphics
︎︎︎Showroom pre-opening
︎︎︎Event programs & Ads
Collaborated with:
Gary Au, Brand Creative Lead
Showroom Experience
︎︎︎Interior / Exterior Graphics
︎︎︎Showroom pre-opening
︎︎︎Event programs & Ads
Collaborated with:
Gary Au, Brand Creative Lead
Brief:
Lucid Motors' showroom experience is meticulously designed to offer the best customer experience while embodying the essence of California inspiration. Every aspect, from the carefully chosen furniture to the thoughtfully selected colors and materials, reflects the brand's commitment to luxury and comfort.
The showroom serves as a testament to how Lucid Motors represents the brand and its dedication to delivering a truly exceptional automotive experience.
Lucid Motors' showroom experience is meticulously designed to offer the best customer experience while embodying the essence of California inspiration. Every aspect, from the carefully chosen furniture to the thoughtfully selected colors and materials, reflects the brand's commitment to luxury and comfort.
The showroom serves as a testament to how Lucid Motors represents the brand and its dedication to delivering a truly exceptional automotive experience.
Interior / Exterior Graphics
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Scope of Process:
︎︎︎How retail environment is set up
︎︎︎How retail environment is set up
Showroom Refresh 1.4
The Lucid Showroom graphics represent an ongoing exploration and work in progress. Our next task entailed showcasing outstanding features and presenting the brand's voice to further enhance brand awareness, emphasizing Lucid Motors' commitment to delivering a unique automotive experience.
Pre-Opening
Prior to the grand opening of each studio, Lucid Motors utilizes the opportunity of reconstructing exterior walls to create window vinyls or barricades, effectively covering up the work in progress while simultaneously leveraging these surfaces to promote brand awareness and captivate the attention of passersby.
