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Agenda:
Social Events / Ads

︎︎︎Sapphire Launch
︎︎︎Car of The Year
︎︎︎Listing Day
︎︎︎Dream Ahead Tour
︎︎︎Large Scale Ads

Collaborated with:
Gary Au, Brand Creative Lead
Han Song, Digital Creative Lead

Goal:

Actively foster brand awareness and exceed expectations through a range of programs, including retail pop-ups, engaging social initiatives, diverse showcases, and strategic collaborations. These initiatives are designed to captivate audiences, create meaningful connections, and elevate the overall perception of the brand.

2022_Sappire Launch

Responsibility was to launch the Sapphire sub-brand, in conjunction with the Lucid Air Sapphire models.

- Overall Sapphire positioning 
- Launch plan for Lucid Air Sapphire Model 
- Plan for Monterey Car Week Announcement

Pre-Plan Architecture

2022_Car of The Year

Lucid Air was honored with the esteemed MotorTrend 2022 Car of the Year award, a testament to its outstanding qualities and remarkable achievements within the automotive industry.

2022_Listing Day

Lucid Air had its full-reveal in New York City.

With the slogan “Dream Ahead” we created a social experience to bring brand awareness, and to annouced that we’re officially approved for listing.

Dream Ahead Tour

The Dream Ahead Tour spanned 8 months, visiting 34 cities across the East, West, and Central regions. With the goal of enabling online event registration and marketing through multiple outlets, the tour generated widespread excitement and engagement.